One of the questions we always encounter from women in our community gatherings is how to be better at handling one’s finances. We noticed that despite growing awareness about the importance of financial freedom, talking and asking about money matters still comes with a lot of fear and shame for many women. We partnered with AIA Philippines for an intimate and meaningful #STAConversations event around financial well-being, and how we can unlearn our limiting mindsets about money. Through this collaboration, we uncovered powerful insights that we wish to share with all of you.
Here are our five key takeaways from the discussion:
💡 Prioritizing Yourself Isn’t Selfish—It’s Essential
AIA CEO Melita Teo reminded us that many women are conditioned to put others first, often setting aside their own financial goals in the process. But caring for ourselves—financially, emotionally, and physically—is not an act of selfishness; it’s an investment in our future. When we take control of our finances, we gain the security and confidence to support both ourselves and our loved ones.
💡 Awareness Is the First Step to Financial Growth
According to Mariel Bitanga, founder of Simply Finance PH, facing our financial realities is both necessary and empowering. Many of us avoid looking too closely at our spending habits or savings because it feels overwhelming, but true growth starts with awareness. Understanding where we stand financially gives us the power to make informed decisions and build a solid foundation for the future. Click here to watch
💡 Make Finance Feel Personal and Fun
For athlete and entrepreneur Zara Carbonell, financial planning shouldn’t feel like a burden—it should be a journey that excites and motivates us. Finding ways to make money management engaging, whether through gamified savings goals, visual trackers and fun terms, or rewards for hitting milestones, can help us stay committed to our financial aspirations. Click here for more of Zara’s practical tips
💡 Open Conversations Build Stronger Foundations
Money can be a difficult topic to discuss, especially in relationships, but Janna Simpao, founder of Bride and Breakfast, emphasized the importance of having honest financial conversations with our partners. Whether planning for a wedding, a family, or a business, transparency about money helps prevent misunderstandings and ensures that both partners are aligned in their financial goals. Listen to Janna’s insights here.
💡 Financial Security = Peace of Mind
Financial planning isn’t just about accumulating wealth—it’s about having the assurance that we’re prepared for life’s uncertainties. Melissa Henson, AIA Philippines’ Chief Marketing Officer, highlighted how the right insurance plan can serve as a safety net, allowing us to move forward with confidence even when unexpected challenges arise.
We believe that financial confidence is about having the freedom to make choices that align with our dreams and values. When we take charge of our money, we empower ourselves to focus on what truly matters—our passions, our families, and our future. Let’s continue to have important conversations about money matters and inspire each other to make financial confidence a reality.
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